Who We Are

Our Story

coreprtrixum was founded with a simple yet powerful vision: to help restaurants unlock their full profit potential through strategic menu engineering. We recognised that many successful restaurants were leaving money on the table simply because they hadn't optimised their menu design, pricing, and customer flow.

Our team combines deep hospitality industry experience with advanced data analytics capabilities, creating a unique approach that delivers measurable results. We believe that every restaurant, regardless of size or cuisine type, can benefit from evidence-based menu optimisation.

Our Journey

2018

Foundation & Research

coreprtrixum was established in Lisbon with a focus on understanding the psychology behind customer menu choices. Our initial research involved studying ordering patterns across various restaurant formats to identify universal principles of menu optimisation.

2019

First Client Success

We completed our first comprehensive menu engineering project with a local fine dining establishment, resulting in a significant increase in profit margins. This success validated our methodology and led to word-of-mouth referrals throughout Lisbon's restaurant community.

2020

Digital Innovation

The pandemic accelerated our development of digital menu solutions and contactless ordering optimisation. We helped restaurants pivot to new service models whilst maintaining profitability through strategic menu adjustments.

2021

Analytics Platform

We launched our proprietary analytics platform that integrates with POS systems to provide real-time menu performance insights. This technology advancement allowed us to offer ongoing optimisation services rather than one-time consultations.

2022

Expansion & Growth

We expanded our services to include staff training and implementation support, recognising that successful menu engineering requires both strategic design and effective execution by restaurant teams.

2024

Industry Leadership

Today, coreprtrixum is recognised as a leading authority in menu engineering, having helped numerous restaurants across Portugal optimise their profitability whilst enhancing customer satisfaction.

Our Mission & Values

Mission

To empower restaurant operators with data-driven insights and proven strategies that transform menu performance, increase profitability, and enhance customer satisfaction.

Results-Focused

Every recommendation we make is backed by data and designed to deliver measurable improvements to your bottom line.

Customer-Centric

We balance profit optimisation with customer satisfaction, ensuring that menu changes enhance rather than compromise the dining experience.

Innovation

We continuously evolve our methodologies and embrace new technologies to stay ahead of industry trends and customer expectations.

Integrity

We provide honest assessments and transparent recommendations, even when they challenge conventional wisdom or require difficult decisions.

Our Expertise

Strategic Leadership

Menu Engineering Strategy

Extensive experience in restaurant operations and financial analysis, specialising in profit optimisation through strategic menu design and pricing psychology.

Data Analytics

Customer Behaviour Analysis

Advanced analytics specialist focused on understanding customer ordering patterns and developing predictive models for menu performance optimisation.

Design & Psychology

Menu Design Specialist

Expert in visual design and consumer psychology, creating menu layouts that guide customer choices whilst maintaining aesthetic appeal and brand consistency.

Implementation

Training & Support

Operational specialist with extensive front-of-house experience, focusing on staff training and ensuring successful implementation of menu engineering strategies.

Our Achievements

Industry Recognition

Recognised as innovative leaders in restaurant menu engineering within the Portuguese hospitality sector

Proven Results

Consistent track record of delivering measurable profit improvements across diverse restaurant formats and price points

Client Satisfaction

High client retention rate with many restaurants continuing to use our ongoing optimisation services

Technology Innovation

Developed proprietary analytics tools that provide real-time menu performance insights and recommendations

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